INNOVATION IS THE DIFFERENCE BETWEEN RUNNING AND WINNING
Up to 31%
more cost effective
vs. average cost per incremental vote
VOTERVAC'S MARKETING MACHINE
CHANGES ELECTION OUTCOMES
We're marketing vets - not consultants -
and we've created global, transformative
companies in major categories such as
telephony, energy, automotive, internet
search, gaming and digital advertising.
At VoterVac, we take a consumer-packaged goods (CPG), direct-response approach to politics and that translates into fact-based wins for the candidate or cause because we focus strictly on only one result: voter turnout.
And in the last three years the political campaigns that have used VoterVac's game-changing tech tools have won over 80% of their races. We've changed how candidates and political organizations win elections by providing the most highly-developed, multi-patented, one-to-one voter contact platform anywhere, anyplace:
AI-based SMS polling for instant "fastest on the planet" target voter feedback and an always-on understanding of target voter sentiment
Fraud-free online ad targeting leverages your physical voter list(s) and then pounds heavy ad frequency into the voter target’s home on their own devices
Patented TV analytics inject up to 40%+ efficiency to your television buys by eliminating the stations, programming and dayparts which are non-responsive
SMS outbound messaging - powered by our patented AI technology - allows your campaign to seamlessly send and receive messages by text, email or QR code to voters for that extra 'oomph' when you need it
2X to 4X
vs industry average
efficiency from your TV spend
QUIT WASTING BENJAMINS!
SMS (text-based) open rates
more effective than direct mail
return-on-ad-spend (ROAS) of any media set
That’s how much candidates, parties and PACs spent on
federal elections in 2016. “Invested”, as in reaching voters
through ads, phone banks, direct mail and canvassing.
Ostensibly, the goal is to persuade people to vote for a
particular candidate or issue.
A white paper by two prominent political scientists who
analyzed data from 49 field experiments within state, local,
and federal campaigns found that the total effect of these efforts was ZERO, meaning that they had no impact on how voters vote. In many states, the lack of understanding of voter behavior was palpable – and the poor results that followed bore that out in vivid detail.
For every postcard stuck in a mailbox, every radio and newspaper ad, every door knocked on by an earnest volunteer and every candidate message left on an answering machine, there was “no measurable change in voting outcomes.”
Think about that for a second.
Sources: The Atlantic, “Most Campaign Outreach Has Zero Effect on Voters”, 09-30-2017;
Center for Responsive Politics, “Open Secrets Project”, 2017
CALL ME - AND WE'LL START AT THE TOP!
"We're here to help you win your race - regardless of the office or
issue for which you're running. Simply put, we help local, state and
national candidates win their races. If you give us 15 minutes, we'll
show you how we roll and you can decide if we're a good fit or not.
No upfront commitments. No strings attached. And your first call
always starts with me, because I believe when you take time out of
your busy campaign to speak with us at VoterVac, you deserve our
full attention. And if we're lucky to work together, that's just what you'll get. Thanks ahead of time for your interest and good luck with your campaign! - Jan Horsfall, Founder & CEO
We can get programs up and running within 48 hours!
THERE'S A NEW AND BETTER WAY. AND VOTERVAC BUILT IT.
PUT SOLID BEDROCK UNDER YOUR CAMPAIGN
We believe leadership matters, so VoterVac has modern, seasoned, subject-matter brand experts on artificial intelligence-based voter sentiment, data assessment, voter behavior, fraud-free digital targeting, advertising integration, television measurement, emotional triggers and brand creativity.
Political branding should be held to the same standard as premium consumer marketing: “Is it worth the money being spent and is it getting the results required?”
We believe in data-based decisions, not subjectivity: fact-based marketing decisions and measured results are at the core of VoterVac.
We think political cycles should give way to a more purposeful long-term strategy – and we can prove it: no successful consumer brand flips advertising on and off.
We believe technology should be a clear advantage: the best tech should be proven out – and measurable.
We believe in being ready for the battle: lead time leads to optimal efficiency as getting there first and staying there allows us to control the local narrative.